I know I’ve been bad about blogging recently, but that’s mainly due to the fact I’ve been extraordinarily busy. With school, moving, and my new job at work, I just don’t have much free time left.
My new position at work mainly involves the creation, measurement, and control of external email communications for the company at which I work. It’s not only caused me to dust of old skills but also to learn new ones.
One of the interesting areas I’m starting to delve into is understanding the behavioral characteristics of our email users. Not even so much how they interact with our email messaging but also how the interact with email in general.
How often to they check their mail? What in an email causes them to react? How does the actual text of the message or the visual creative affect the outcome?
What I’m trying to do in essence is take a technology that has been used by the company in the past as a cheap way to disseminate information and turn it into a vital, vibrant information platform that that improves the customer’s experience with our services. To create a revenue generating model of email rather than a simple information source.
While the end goal is not to create blatant marketing emails, it’s not the style or intent of why we use email,it is to create an experience in which the customer considers the service valuable, it will cause them to maintain a relationship with us longer. By being able to customize the experience, it will cause the consumer to investigate other offerings of interest to them.
I know some of this might seem rather boring to most, to me it’s been fascinating. To combine my rusty HTML and graphic skills in developing new email creative with measuring the most minute detail of human email behavior to gain the greatest impact is challenging and exciting.
If Progressive spams me, I’m totally blaming you.
(Even if I secretly admire the vibrant beauty of the spam.)
**Puts Jamie’s name on the spam list**