I know I’ve been bad about blogging recently, but that’s mainly due to the fact I’ve been extraordinarily busy. With school, moving, and my new job at work, I just don’t have much free time left.
My new position at work mainly involves the creation, measurement, and control of external email communications for the company at which I work. It’s not only caused me to dust of old skills but also to learn new ones.
One of the interesting areas I’m starting to delve into is understanding the behavioral characteristics of our email users. Not even so much how they interact with our email messaging but also how the interact with email in general.
How often to they check their mail? What in an email causes them to react? How does the actual text of the message or the visual creative affect the outcome?
What I’m trying to do in essence is take a technology that has been used by the company in the past as a cheap way to disseminate information and turn it into a vital, vibrant information platform that that improves the customer’s experience with our services. To create a revenue generating model of email rather than a simple information source.
While the end goal is not to create blatant marketing emails, it’s not the style or intent of why we use email,it is to create an experience in which the customer considers the service valuable, it will cause them to maintain a relationship with us longer. By being able to customize the experience, it will cause the consumer to investigate other offerings of interest to them.
I know some of this might seem rather boring to most, to me it’s been fascinating. To combine my rusty HTML and graphic skills in developing new email creative with measuring the most minute detail of human email behavior to gain the greatest impact is challenging and exciting.
Google released a replacement for Gmail Notifier creatively called Google Notifier. What I like the most about the new notifier is that it includes a notifier for Google Calendar.
It’s nice to see Google paying more attention to the Mac community. Now if they’d only bring Google Talk to the Mac I’d be happy.
St. Louis was a lot of fun, the trip getting there was not. Adam and I arrived at the airport around 7:00 am on Thursday to discover the new ban on liquids and gels and the increased security line that went all the way through the terminal.
However, once in St. Louis all was good. We had a ton of fun with Eric and Kristin and got to see many of the city’s cool sites and eat at a bunch of good restaurants. Adam did a good job of writing up each day there so take a look.
Published by Bryan 1 year, 9 months ago
in Life.
Adam and I signed a lease today for a new apartment starting September 1. It’s quite the fancy place so for those of you coming to visit, you’ll be living high. 
It has two bedrooms, 1 1/2 bathrooms, kitchen with dining area, living room, dining room and balcony. It also has a community center with two pools (one indoor, one outdoor), tennis courts, resident lounge with daily free continental breakfast, resident movie theater, fitness center, free complex-wide WiFi, and many other nice conveniences.
We can also pay rent with our Discover card for no extra fees. and actually get cash back just for paying our rent.
It’s also only 10 minutes down the road from work for both us. An improvement over the 35-40 minute commute today.
Published by Bryan 1 year, 9 months ago
in Life.
There’s a good possibility that Adam and I will be moving in mid-September when our lease is up. The time has come to look for a two-bedroom place with a little more room and maybe just a slightly more responsive management company.
We’ve found a place that looks promising and we’re going to look at it on Thursday afternoon. Of course, we’ll still be staying in Lakewood…we like it here.
And what’s this? Amazon.com sells groceries now?
